Online Branding

Very often, people make decisions to eat, drink, buy or wear particular products or labels because of a corporation's self-projected image. The web is the newest weapon in the corporation world's assault on the consumer; it has the potential to deliver a company's identity in seconds &, as a result, affords bus. a whole new way of gaining customers -- or losing them. This full-color illustrated vol examines key aspects of branding on the Internet, highlighting them with 18 in-depth case studies from the UK, the US, Europe & Asia. Featuring well-known design company's dealing with big brands, such as ABSOLUT, Levi's, Mercedes & Nike, as well as smaller, innovative agencies. Includes 'Guide to Online Branding' -- practical advice on how to become an online brand leader.