Very often, people make decisions to eat, drink, buy or wear particular products or labels because of a corporation's self-projected image. The web is the newest weapon in the corporation world's assault on the consumer; it has the potential to deliver a company's identity in seconds &, as a result, affords bus. a whole new way of gaining customers -- or losing them. This full-color illustrated vol examines key aspects of branding on the Internet, highlighting them with 18 in-depth case studies from the UK, the US, Europe & Asia. Featuring well-known design company's dealing with big brands, such as ABSOLUT, Levi's, Mercedes & Nike, as well as smaller, innovative agencies. Includes 'Guide to Online Branding' -- practical advice on how to become an online brand leader.

Online Branding

Business & Money

Keith Drew

Marketing & Sales

Diane Pub Co.

The Rough Guide to Morocco is the top travel guide for this beguiling country. This full-color edition is now updated and formatted to be more user-friendly than ever, with all practical details for each town together in one place. Accommodation and eating options for all budgets are included — from the chic riads of Marrakesh to the backstreets of Tangier and fine dining in Casablanca, from oasis-hopping in the desert to mountain treks in the High Atlas. The Rough Guide to Morocco gives you the lowdown on how to get where you're going, where to stay when you get there, and the best places to eat, drink, and hang out. Clear maps supplement the text throughout, and there's even a detailed food glossary in English, Arabic, and French. When planning a trip to this unique part of the world, you'll find practical information to make your way with ease and the context you need to understand what makes Morocco tick. Make the most of your time with The Rough Guide to Morocco.

The Rough Guide to Morocco (Rough Guides)

Travel

DANIEL JACOBS

Africa

Rough Guides

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Books by Keith Drew