Marketing Planning for Services (Marketing Series: Professional Development)
Released: Jan 01, 1996
Publisher: Butterworth-Heinemann
Format: Hardcover, 364 pages
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Description:
A pragmatic guide to creating marketing plans for service firms, providing examples of all the aspects described. Walks through the process step by step, pointing out potential barriers and explaining the frameworks and techniques of each key phase. Also identifies organizational aspects that are not necessarily part of the plan but highly affect its implementation and success. Annotation c. by Book News, Inc., Portland, Or.
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