Marketing Planning for Services (Marketing Series: Professional Development)
Description:
A pragmatic guide to creating marketing plans for service firms, providing examples of all the aspects described. Walks through the process step by step, pointing out potential barriers and explaining the frameworks and techniques of each key phase. Also identifies organizational aspects that are not necessarily part of the plan but highly affect its implementation and success. Annotation c. by Book News, Inc., Portland, Or.
Best prices to buy, sell, or rent ISBN 9780750625494
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