Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Released: Jul 01, 2003
Publisher: Kogan Page Business Books
Format: Paperback, 256 pages
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Description:
""This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner."" --Edwin Mutton, Director General, Institute of Sales Promotion
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