Companies use sales promotion more than any other type of mareting because it works. This new edition spells out the tried and tested methods that companies use to stay ahead. 
Sales promotion is now recognized as one of the most powerful weapons available to sales and marketing staff. Almost 60 per cent of the population actively participate in some form of sleas promotion in any given month. This book details the offers that win new customers and keep existing customers buying, as well as giving sound practical advice on the whole topic of sales promotion. Sales Promotion spells out the business tasks that promotions will sove, how to achieve a creative edge, how to use suppliers, and the off-the-shelf offers available to promoters large and small. It tells you how to find a promotional partner, the benefits and pitfalls of price promotions, and the best way to use premium and prize promotions to the benefit of your business. Wit case studies and practical examples, the second edition of this book is a must for all sales and marketing staff.

Sales Promotion

Business & Money

Cummins, Julian

Marketing & Sales

Kogan Page.

""This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner."" --Edwin Mutton, Director General, Institute of Sales Promotion

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Mullin, Roddy

Kogan Page Business Books

Sales Promotion  explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.

Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work 4th edition

International

See the best price to sell, buy, or rent books by Cummins, Julian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cummins, Julian