Brand Driven: The Route to Integrated Branding Through Great Leadership

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Brand Driven: The Route to Integrated Branding Through Great Leadership image
ISBN-10:

0749437979

ISBN-13:

9780749437978

Edition: 1
Released: Feb 25, 2003
Publisher: Kogan Page.
Format: Hardcover, 288 pages
Related ISBN: 9781425937089

Description:

A sequel to the authors' highly acclaimed book"" Integrated Branding,"" ""Brand Driven"" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.

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