<p>A sequel to the authors' highly acclaimed book"" Integrated Branding,"" ""Brand Driven"" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.</p>

Brand Driven: The Route to Integrated Branding Through Great Leadership

Business & Money

Parker, Lynn M.

Joseph Le Pla, F

Davis, Susan V

Marketing & Sales

Kogan Page.

See the best price to sell, buy, or rent books by Joseph Le Pla, F. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Joseph Le Pla, F

See the best price to sell, buy, or rent books by Joseph Le Pla, F. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Brand Driven: The Route to Integrated Branding Through Great Leadership