During the past decade project management skills have become increasingly recognized as highly desirable for managers at all levels of organization. Most people today can benefit from the application of these skills to some parts of their daily operations. Covering the whole area of project management from start-up to evaluation, this book gives the reader a broad, yet in-depth, understanding of the principles of project management, demonstrating the correct approach to a major project, discussing the key points of project management, that must be considered in order to ensure success, and highlighting the pitfalls that need to be allowed for if failure is to be avoided.

The Handbook of Project Managment

Business & Money

Young, Trevor

Parker, Lynn M.

Management & Leadership

Kogan Page.

* Branding has become a central topic in business development and management training

Integrated Branding

LePla, F. Joseph

Kogan Page Business Books

A sequel to the authors' highly acclaimed book"" Integrated Branding,"" ""Brand Driven"" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.

Brand Driven: The Route to Integrated Branding Through Great Leadership

Joseph Le Pla, F

Davis, Susan V

Marketing & Sales

See the best price to sell, buy, or rent books by Parker, Lynn M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Parker, Lynn M.