Creativity in Public Relations (Public Relations in Practice Series)
Released: Jun 01, 2001
Publisher: Kogan Page Business Books
Format: Paperback, 208 pages
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Description:
What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.
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