Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Name: Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Brand: Kogan Page, Ltd.
SKU: 9780749420895
Rating: 3.9 (2 reviews)
ISBN: 9780749420895

ISBN-10:

0749420898

ISBN-13:

9780749420895

Edition: 2nd edition

Publisher: Kogan Page, Ltd.

Format: Paperback

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