Cases in Business and Management
ISBN-10:
0734610750
ISBN-13:
9780734610751
Author(s): Alam, Quamrul; Majumdar, Nazmul Amin
Edition: First Edition
Released: Mar 15, 2011
Publisher: Tilde University Press
Format: Paperback, 166 pages
Related ISBN: 9780734610928
Description:
Cases in Business and Management consists of twelve current business cases from Australia, New Zealand and the Asia-Pacific region. This effective teaching resource is valuable and yet affordable for students of business, international business and strategy at both the postgraduate and the undergraduate level. Cases covered include:* Some time-tested ‘classic’ cases that make invaluable reading, e.g. Wesfarmers, Country Road* Cases that are timely and particularly relevant to today’s global economic situation, including ABC Learning* Most cases either take or include an international perspective* Looks at CSR and sustainability as well as the sub-prime crises* Includes cases from New Zealand, e.g. Air New Zealand* Includes new and cutting edge cases, e.g. the Tata Nano
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