Cases in Business and Management

Cases in Business and Management image
ISBN-10:

0734610750

ISBN-13:

9780734610751

Edition: First Edition
Released: Mar 15, 2011
Format: Paperback, 166 pages
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Description:

Cases in Business and Management consists of twelve current business cases from Australia, New Zealand and the Asia-Pacific region. This effective teaching resource is valuable and yet affordable for students of business, international business and strategy at both the postgraduate and the undergraduate level. Cases covered include:* Some time-tested ‘classic’ cases that make invaluable reading, e.g. Wesfarmers, Country Road* Cases that are timely and particularly relevant to today’s global economic situation, including ABC Learning* Most cases either take or include an international perspective* Looks at CSR and sustainability as well as the sub-prime crises* Includes cases from New Zealand, e.g. Air New Zealand* Includes new and cutting edge cases, e.g. the Tata Nano

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