Cases in Business and Management
ISBN-10:
0734610920
ISBN-13:
9780734610928
Author(s): Alam, Quamrul; Majumdar, Nazmul Amin
Edition: 2nd
Released: Apr 01, 2011
Publisher: Tilde Publishing and Distribution
Format: Paperback, 248 pages
Related ISBN: 9780734610751
Description:
Cases in Business and Management, second edition, now consists of 18 current business cases. This valuable and yet affordable teaching resource has been designed for students of business, international business, and strategy for both postgraduate & undergraduate level. Key Features: * Most cases either take or include an international perspective * Includes cases that are timely and relevant to today’s global economic situation, including ABC Learning, the Tata Nano, and Wesfarmers * Updates two cases on CSR and the global financial crisis * Includes eight new cases: Gloria Jeans, Samsung, Harvey Norman, BHP, Grameen Bank (a micro-lender), Virgin Blue, Optus, and General Motors
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