Consumer Behaviour

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Consumer Behaviour image
ISBN-10:

0724802207

ISBN-13:

9780724802203

Author(s): SCHIFFMAN
Released: Oct 30, 1997
Format: Paperback, 736 pages

Description:

I. INTRODUCTION. 1. Introduction: The Diversity of Consumer Behavior. 2. Consumer Research. 3. Market Segmentation. II. THE CONSUMER AS AN INDIVIDUAL. 4. Consumer Needs and Motivation . 5. Personality and Consumer Behavior. 6. Consumer Perception. 7. Learning and Consumer Involvement. 8. The Nature of Consumer Attitudes. 9.

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