Consumer behavior
Description:
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
Best prices to buy, sell, or rent ISBN 9780131688803
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Consumer Behavior, Eighth Edition
Schiffman, Leon G.; Kanuk, Leslie Lazar
Edition:8
ISBN-13:9780130673350
Consumer Behavior
Kanuk, Leslie; Schiffman, Leon G.
Edition:5
ISBN-13:9780130821997
Consumer Behavior (7th Edition)
Leon Schiffman
Edition:7th
ISBN-13:9780130841292
Consumer Behavior
SCHIFFMAN
Edition:2nd
ISBN-13:9780131689152
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