Consumer Behavior (7th Edition)
Description:
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
Best prices to buy, sell, or rent ISBN 9780130841292
Frequently Asked Questions about Consumer Behavior (7th Edition)
The price for the book starts from $6.99 on Amazon and is available from 10 sellers at the moment.
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The Consumer Behavior (7th Edition) book is in very low demand now as the rank for the book is 8,220,001 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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