Modern Marketing (Handbook Series)
Description:
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.
Best prices to buy, sell, or rent ISBN 9780712128025
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- Modern Marketing (Handbook)Edition:2ndISBN-13:9780712114189
- Modern Marketing (M + E Business Handbook)Jefkins, FrankEdition:SubsequentISBN-13:9780712108539
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