Modern Marketing (Handbook Series)

Modern Marketing (Handbook Series) image
ISBN-10:

0712128026

ISBN-13:

9780712128025

Author(s): Jefkins, Frank
Released: Aug 01, 1983
Format: Paperback, 256 pages
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Description:

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.











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