Modern Marketing (Handbook)
ISBN-10:
0712114181
ISBN-13:
9780712114189
Edition: 2nd
Publisher: Pitman Pub Ltd
Format: Paperback
Description:
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.
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