Introduction to Marketing
Released: Dec 01, 1983
Publisher: Trans-Atlantic Publications
Format: Paperback, 256 pages
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Description:
Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' .
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