Introduction to Marketing

Business & Money

Frain, John

Marketing & Sales

Financial Times Management

Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' .

Trans-Atlantic Publications

Being a good clinician is not just about knowledge – how doctors and other healthcare professionals think, reason and make decisions is arguably their most critical skill. While medical schools and postgraduate training programmes teach and assess the knowledge and skills required to practice as a doctor, few offer comprehensive training in clinical reasoning or decision making. This is important because studies suggest that diagnostic error is common and results in significant harm to patients – and errors in reasoning account for the majority of diagnostic errors. The ABC of Clinical Reasoning covers core elements of the thinking and decision making associated with clinical practice – from what clinical reasoning is, what it involves and how to teach it. Informed by the latest advances in cognitive psychology, education and studies of expertise, the ABC covers: <ul>
<li>Evidence-based history and examination</li> <li>Use and interpretation of diagnostic tests</li> <li>How doctors think – models of clinical reasoning</li> <li>Cognitive and affective biases</li> <li>Metacognition and cognitive de-biasing strategies</li> <li>Patient-centred evidence based medicine</li> <li>Teaching clinical reasoning</li> </ul>
From an international team of authors, the ABC of Clinical Reasoning is essential reading for all students, medical professionals and other clinicians involved in diagnosis, in order to improve their decision-making skills and provide better patient care.

ABC of Clinical Reasoning

Science & Math

Cooper, Nicola

Behavioral Sciences

B M J Books

As a result of the Liverpool City Council's reorganization of its Further Education Service, the South Mersey College was established on September 1, 1986 through the amalgamation of the Riverside College of Technology and the Childwall Hall College of Further Education; two of the city's eight colleges of further education. This book provides a

The Changing Culture of a College (Routledge Library Editions: Sociology of Education)

Politics & Social Sciences

Social Sciences

Routledge

The Changing Culture of a College

As a result of the Liverpool City Council's reorganization of its Further Education Service, the South Mersey College was established on September 1, 1986 through the amalgamation of the Riverside College of Technology and the Childwall Hall College of Further Education; two of the city's eight colleges of further education. This is an account of the development of the college over a four year period. The book focuses specifically on the college curriculum, its organization and management structure and the quality and cost-effectiveness of its provision. Within this development, matters such as government policy, management, accountability and the introduction of National Vocational Qualifications had to be considered, together with the extent to which the diversification and development of the college effected the personal and professional growth of its staff. An analysis of the corporate changes which took place is provided by the author and related to the theories available from organizational analysis and applied behavioural science.

Education & Teaching

Schools & Teaching

The fourth edition of Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' Fully revised and up-dated, features of this new edition include: in-depth description of marketing and corporate strategy; analysis of the influence of corporate culture on marketing policy; illustrations of the value of logical and quantitative analysis for decision-making; detailed coverage/deeper treatment of a number of key areas: the influence of collaboration and competition on strategy; the case for an enlarged 'marketing mix'; product design and technological innovation; the importance of 'the people factor'; IT and marketing; the development of the marketing plan.

Cengage Learning EMEA

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