Creative Ecologies: Where Thinking Is a Proper Job

Continuing to build on subjects previously explored in The Creative Economy, this investigative study applies ecological principles to the concepts of creativity and innovation, arguing that creativity is a fundamental part of being human and showing that it can be applied to free thinking and the overall development of new ideas. Demonstrating how creativity depends on a mixture of environmental conditions, such as diversity, change, learning, and adaptation, this radical combination of physical and creative economies provides a holistic, visionary model for anyone who wants to think independently, develop new ideas, help maintain and develop society at large, and work for the greater good.