But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.
John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.
The rules include:
<ul>
<li>Invent yourself. Be unique</li>
<li>Own your ideas. Understand copyright and patents</li>
<li>Know when to work alone, and when in a group</li>
<li>Learn endlessly. Borrow, reinvent and recycle</li>
<li>Exploit fame and celebrity</li>
<li>Know when to break the rules</li>
</ul>
Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.

The Creative Economy: How People Make Money From Ideas

Business & Money

Howkins, John

Economics

Penguin Global

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.

The Creative Economy: How People Make Money from Ideas

Humor & Entertainment

Penguin Uk

Continuing to build on subjects previously explored in The Creative Economy, this investigative study applies ecological principles to the concepts of creativity and innovation, arguing that creativity is a fundamental part of being human and showing that it can be applied to free thinking and the overall development of new ideas. Demonstrating how creativity depends on a mixture of environmental conditions, such as diversity, change, learning, and adaptation, this radical combination of physical and creative economies provides a holistic, visionary model for anyone who wants to think independently, develop new ideas, help maintain and develop society at large, and work for the greater good.

Creative Ecologies: Where Thinking Is a Proper Job

Politics & Social Sciences

Anthropology

Univ of Queensland Pr

Satellites International

Science & Math

Pelton, Joseph N.

Technology

Stockton Pr

The main question of our age is how we live our lives. As we struggle with this question, we face others. How do we handle ideas and knowledge, both our own and those of others? What relationship to ideas do we want? Whose ideas do we want to be surrounded by? Where do we want to think? Most choose, or have the choice made for them, according to what family, colleagues, and friends do and say and what we read about, and a more or less rational calculation of the odds.Modern ecology results from the shift in thinking generated by quantum physics and systems theory, from the old view based on reductionism, mechanics, and fixed quantities to a new view based on holistic systems where qualities are contingent on the observer and on each other. This perception changes how people treat ideas and facts, certainties and uncertainties, and affects both art and science. Worldwide it is part of the process of understanding the current crisis in the environment, and the balance of economy, creativity, and control required in our response.The book's starting point is the growing role that information has played in industrial economies since the 1800s and especially in the last thirty years. It is an attempt to identify ecology of thinking and learning. It is also based on the need to escape from old, industrial ways and become more attuned to how people actually borrow, develop, and share ideas. Throughout the book, Howkins asks questions and offers signposts. He gives no guarantee that creative ecologies will be sustainable, but shows what should be aimed for.

Malinowski, Bronislaw

Business Culture

Routledge

The main question of our age is how we live our lives. As we struggle with this question, we face others. How do we handle ideas and knowledge, both our own and those of others? What relationship to ideas do we want? Whose ideas do we want to be surrounded by? Where do we want to think? Most choose, or have the choice made for them, according to what family, colleagues, and friends do and say and what we read about, and a more or less rational calculation of the odds. Modern ecology results from the shift in thinking generated by quantum physics and systems theory, from the old view based on reductionism, mechanics, and fixed quantities to a new view based on holistic systems where qualities are contingent on the observer and on each other. This perception changes how people treat ideas and facts, certainties and uncertainties, and affects both art and science. Worldwide it is part of the process of understanding the current crisis in the environment, and the balance of economy, creativity, and control required in our response. The book's starting point is the growing role that information has played in industrial economies since the 1800s and especially in the last thirty years. It is an attempt to identify ecology of thinking and learning. It is also based on the need to escape from old, industrial ways and become more attuned to how people actually borrow, develop, and share ideas. Throughout the book, Howkins asks questions and offers signposts. He gives no guarantee that creative ecologies will be sustainable, but shows what should be aimed for.

Creative Ecologies

Just as power has moved from boardrooms into the domain of dynamic individuals, Invisible Work maps the evolution of this new way of being and succeeding. Howkins lays out a visionary framework for working practice and success. He focuses on the ways in which we think most innovatively, how we best share those private ideas, how we make unseen connections and remain authentic whilst staking out our domain in a virtual world. He considers the growing area of self-employment in a chapter entitled 'The Incorporated Self', and he explores the tricky task of spotting and nurturing those best suited to invisible work.

Invisible Work: The Future of the Office is in Your Head

Personal Finance

September Publishing (UK)

The Creative Economy (Arabic Edition)

Arab Scientific Publishers

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