Convention Sales and Services

Convention Sales and Services is the foremost guide in reaching and servicing the meetings market. This new editon discusses the recent trends that have impacted the nature and scope of the meetings market. Throughout the text, readers are introduced to the computer technology that is becoming an increasingly important part of convention sales and services. The text covers how the computer is being used to better organize sales offices and streamline paper flow, to build customer relationships, and to more effectively communicate details, ensuring a smooth event.