Future Tense: The Business Realities of the Next Ten Years

A customized report analyzing significant American and global trends, from the Institute for the Future (IFTF) of Menlo Park, CA. Morrison (president, IFTF) and Schmid (IFTF) investigate issues such as the older and more educated consumer, the globalization of local markets, the decline of consumer brand loyalty, failing institutions, enabling technologies, and the public's demand for accountability in business. Annotation copyright Book News, Inc. Portland, Or.