A customized report analyzing significant American and global trends, from the Institute for the Future (IFTF) of Menlo Park, CA. Morrison (president, IFTF) and Schmid (IFTF) investigate issues such as the older and more educated consumer, the globalization of local markets, the decline of consumer brand loyalty, failing institutions, enabling technologies, and the public's demand for accountability in business. Annotation copyright Book News, Inc. Portland, Or.

Future Tense: The Business Realities of the Next Ten Years

Morrison, Ian

Morrison, J. Ian

Schmid, Gregory

Business & Money

William Morrow & Co.

Directing the Clinical Laboratory

Hardwick, David

Medical Books

Field-Wood Medical Pub

"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE." --George Harvey, Chairman, President, and CEO Pitney Bowes, Inc. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive. In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations. "In a highly readable manner, Ian Morrison has pinpointed the key strategic problems facing our company and many others. His broad-ranging examples and insightful analyses are relevant throughout our organization." --Peter Bury, President and CEO Cable and Wireless Innovations, Inc. "This is a book for anyone trying to figure out how to make money on the Internet, what country to invest in, or how to earn profits beyond the next fiscal year." --World Business From the Trade Paperback edition.

The Second Curve : Managing the Velocity of Change

Processes & Infrastructure

Ballantine Books

See the best price to sell, buy, or rent books by Morrison, J. Ian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Morrison, J. Ian