Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Name: Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
Brand: Free Press
SKU: 9780684867502
Rating: 4.6 (8 reviews)
ISBN: 9780684867502

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image image

ISBN-10:

0684867508

ISBN-13:

9780684867502

Author(s): Bernd H. Schmitt; Alex Simonson

Released: Aug 30, 1997

Publisher: Free Press

Format: Digital, 368 pages

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