Bernd H. Schmitt

Books by Bernd H. Schmitt

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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image image

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Author(s): Bernd H. Schmitt

ISBN-13: 9780684867502

Publisher: Free Press

Released: Aug 30, 1997

Format: Digital, 368 pages