Total Integrated Marketing: Breaking the Bounds of the Function

Total Integrated Marketing: Breaking the Bounds of the Function image
ISBN-10:

0684848678

ISBN-13:

9780684848679

Released: Mar 25, 2003
Publisher: Free Press
Format: Hardcover, 368 pages
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Description:

Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business and relating the success stories of such organizations as Intel and Toyota.

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