Corporate Strategic Planning

Business & Money

Farley, John

Capon, Noel

Hulbert, James

Management & Leadership

Columbia University Press

This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles. Written in an accessible style and drawing on numerous examples of leading companies, Fitzroy and Hulbert demonstrate that the major driver of success is the quality of a firm?s strategic management. Their clear learning objectives will ensure that readers emerge equipped to meet this challenge.

Strategic Management: Creating Value in Turbulent Times

FitzRoy, Peter

wiley

<p>This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles. Written in an accessible style and drawing on numerous examples of leading companies, Fitzroy and Hulbert demonstrate that the major driver of success is the quality of a firm?s strategic management. Their clear learning objectives will ensure that readers emerge equipped to meet this challenge.</p>

Total Integrated Marketing: Breaking the Bounds of the Function

<p>Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business and relating the success stories of such organizations as Intel and Toyota.</p>

Piercy, Nigel F.

Free Press

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Books by Hulbert, James