Marketing Decisions for New and Mature Products (2nd Edition)
0675206472
9780675206471
Description:
A pragmatic "how-to" text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
Best prices to buy, sell, or rent ISBN 9780675206471
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- Marketing Decisions for New and Mature Products: Planning, Development and ControlRobert D. Hisrich; Michael P. PetersISBN-13:9780675200929
- Marketing Decisions for New and Mature ProductsRobert D. HisrichEdition:2nd editionISBN-13:9780029465516
- Marketing Decisions for New and Mature Products: Planning, Development and ControlRobert D. Hisrich; Michael P. PetersISBN-13:9780675200929
- Marketing Decisions for New and Mature ProductsRobert D. HisrichEdition:2nd editionISBN-13:9780029465516
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