Marketing Decisions for New and Mature Products
Released: Sep 01, 1991
Format: Paperback, 576 pages
Description:
A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
Best prices to buy, sell, or rent ISBN 9780029465516
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- Marketing Decisions for New and Mature Products (2nd Edition)Hisrich, Robert D.; Peters, Michael P.Edition:SubsequentISBN-13:9780675206471
- Marketing Decisions for New and Mature Products: Planning, Development and ControlRobert D. Hisrich; Michael P. PetersISBN-13:9780675200929
- Marketing Decisions for New and Mature Products (2nd Edition)Hisrich, Robert D.; Peters, Michael P.Edition:SubsequentISBN-13:9780675206471
- Marketing Decisions for New and Mature Products: Planning, Development and ControlRobert D. Hisrich; Michael P. PetersISBN-13:9780675200929
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