A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
ISBN-10:
0670030767
ISBN-13:
9780670030767
Author(s): Bedbury, Scott; Fenichell, Stephen
Edition: First Edition
Description:
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.
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