What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Business & Money

Bedbury, Scott

Fenichell, Stephen

Management & Leadership

Penguin Publishing Group

Recounts a complicated case involving fraud, bribery, and conspiracy, and analyzes the responsibility of banks and leasing customers for allowing such a giant scheme to develop

Other People's Money: The Rise and Fall of Opm Leasing Services

Politics & Social Sciences

Social Sciences

Anchor Books

Dubbed "the king of emerging market funds" by The Wall Street Journal, Mark Mobius is a master at picking international stocks. He knows that the secret to successful investing overseas is to discover profitable (or soon-to-be profitable) companies in the most unlikely places. In this entertaining insider's guide, Mobius shows readers how to locate foreign industries with the greatest growth potential, how to determine the best times to buy and sell, and how to spot the companies that are about to hit it big.

Passport to Profits: Why the Next Investment Windfalls Will Be Found Abroad and How to Grab Your Share

Mobius, Mark

Investing

Grand Central Publishing

A guide to international investment by one of the masters of the emerging market funds reveals how to identify the most promising foreign businesses and invest in time to make a killing. Reprint.

Business Plus

Other People's Money

Economics

Signet

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

Viking Penguin, Inc.

What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening

Under what conditions can a business hope to deliver consistent financial results, inspire employees, protect the environment, and make the world a better place? The question gets to the heart of a set of fundamental questions: What is the purpose of a business? In what ways does a business create value, and whom does it really serve? Can a business promote social causes and yet remain robust, competitive, and profitable?Jeffrey Hollender has run Seventh Generation, the world leader in creating environmentally friendly, nontoxic household and personal care products for more than fifteen years. That the company's success continued through the 90's bubble attests to an unwavering set of principles and behavioral guidelines based on the premise that social responsibility is a viable, vital, and sustainable business strategy. What Matters Most illuminates the successful practices of Seventh Generation--and many other pioneering companies, including Intel, Chiquita, and BP--to demonstrate a corporate strategy that hardwires social and environmental concerns into a company's culture, operating systems, and business relationships. Outlining seven specific principles of corporate responsibility, What Matters Most shows you how to assess your company's performance, address rising consumer expectations, honestly communicate your game plan, and embark on a path of long-term growth. For general readers, What Matters Most is bound to fuel the debate over the role of business in society and the limits to which it can drive positive change.

What Matters Most: How A Small Group Of Pioneers Is Teaching Social Responsibility To Big Business, And Why Big Business Is Listening

Hollender, Jeffrey

Basic Books

Provides a survey of the scientific, economic, and cultural history of plastic

Plastic: The Making of a Synthetic Century

Science & Math

Technology

HarperBusiness

From artificial hearts to pink flamingos, kevlar vests to credit cards, plastic has invaded every aspect of modern life. Surpassing wood, cotton, steel and glass in all categories (except possibly good taste), it is more than just a product of modern society: it has revolutionized our entire way of life. 
 Plastic traces the obscure origins of synthetic materials to present: a century's worth of information on the fascinating inventors, speculators and designers who ushered in the plastic invasion. Among the colorful characters: John Wesley Harding, who pursued a quixotic quest to create the perfect billiard ball; and Wallace Carothers, who committed suicide just as the sexual revolution was about to be ushered in by his creation, nylon stockings. Written in the tradition of James Womack's The Machine that Changed the World, this is a fresh and eminently entertaining look at an ubiquitous and nearly indestructible substance, and the way it has shaped our world.

Industries

Hachette Audio

See the best price to sell, buy, or rent books by Fenichell, Stephen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Fenichell, Stephen