Bean There, Done That! Everything I?ve Learned about Selling IT Training
Description:
Chapter 1: Introduction Chapter 2: The Morphing Marketplace: Selling in the IT World Chapter 3: Discovering Opportunities: What's the Problem? Chapter 4: Establishing Value: What's the Cost of the Problem? Chapter 5: Offering the Solution: What's the Right Answer? Chapter 6: Building in Success: Upselling Chapter 7: Blended Learning Solutions: There's Money In Mystery Chapter 8: Conclusion: Where Do We Go From Here? Glossary
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