The Other Guy Blinked and other Dispatches from the Cola Wars
ISBN-10:
0553266322
ISBN-13:
9780553266320
Author(s): Jesse Kornbluth; Roger Enrico
Edition: No Edition Stated
Description:
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
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