<p>The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century</p>

The Other Guy Blinked and other Dispatches from the Cola Wars

Jesse Kornbluth

Roger Enrico

Business & Money

Bantam]

<p>LA GUERRA DE LAS COLAS by ROGER ENRICO, JESSE KORNBLUTH</p>

LA GUERRA DE LAS COLAS by ROGER ENRICO, JESSE KORNBLUTH

Editorial Norma

See the best price to sell, buy, or rent books by Roger Enrico. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Roger Enrico

See the best price to sell, buy, or rent books by Roger Enrico. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Other Guy Blinked and other Dispatches from the Cola Wars

LA GUERRA DE LAS COLAS by ROGER ENRICO, JESSE KORNBLUTH