Mass Media Research: An Introduction (Non-InfoTrac Version)

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Mass Media Research: An Introduction (Non-InfoTrac Version) image
ISBN-10:

0534563031

ISBN-13:

9780534563035

Edition: 7
Released: Jul 23, 2002
Format: Hardcover, 512 pages

Description:

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

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