This is PR: The Realities of Public Relations

This is PR: The Realities of Public Relations image
ISBN-10:

053455962X

ISBN-13:

9780534559625

Edition: 7
Released: Jul 09, 1999
Format: Hardcover, 553 pages
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Description:

This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).

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