Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.

This is PR: The Realities of Public Relations (Thomson Advantage Books)

Business & Money

Newsom, Doug

Turk, Judy

Kruckeberg, Dean

Industries

Wadsworth Publishing

This text is intended for the introductory public relations course, which may be titled Introduction to Public Relations or Public Relations Principles. It is often taken as the initial course in a public relations sequence in a School of Journalism or Communication Department.

Cengage Advantage Books: This is PR: The Realities of Public Relations

This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history and future trends, subsequent chapters cover research, theory, ethics, and law, as well as tactics and channels, campaigns and cases.

This is PR: The Realities of Public Relations

This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).

This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism)

Cengage Learning'

See the best price to sell, buy, or rent books by Turk, Judy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Turk, Judy

See the best price to sell, buy, or rent books by Turk, Judy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

This is PR: The Realities of Public Relations (Thomson Advantage Books)

Cengage Advantage Books: This is PR: The Realities of Public Relations

This is PR: The Realities of Public Relations

This is PR: The Realities of Public Relations

This is PR: The Realities of Public Relations

Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism)