This is PR: The Realities of Public Relations

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This is PR: The Realities of Public Relations image
ISBN-10:

0534228909

ISBN-13:

9780534228903

Edition: 6
Released: Oct 12, 1995
Format: Hardcover, 656 pages

Description:

This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history and future trends, subsequent chapters cover research, theory, ethics, and law, as well as tactics and channels, campaigns and cases.

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