This is PR: The realities of public relations

(2)
This is PR: The realities of public relations image
ISBN-10:

0534008674

ISBN-13:

9780534008673

Author(s): Newsom, Doug
Edition: 2nd
Released: Jan 01, 1981
Format: Hardcover, 577 pages

Description:

In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.

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