Fundamentals of Advertising Research
ISBN-10:
053414778X
ISBN-13:
9780534147785
Author(s): Fletcher, Alan D.; Bowers, Thomas A.
Edition: Subsequent
Description:
Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.
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