Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.

Fundamentals of Advertising Research

Fletcher, Alan D.

Bowers, Thomas A.

Business & Money

Wadsworth Pub. Co.

Fundamentals of Advertising Research (Advertising and Journalism Ser.)

Marketing & Sales

John Wiley&Sons, Inc.

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Books by Bowers, Thomas A.