Fundamentals of Advertising Research
ISBN-10:
053414778X
ISBN-13:
9780534147785
Author(s): Fletcher, Alan D.; Bowers, Thomas A.
Edition: Subsequent
Description:
Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.
Best prices to buy, sell, or rent ISBN 9780534147785
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Fundamentals of Advertising Research (Advertising & Journalism Series)
Fletcher, Alan D.
Edition:2nd ed.
ISBN-13:9780471841586
Fundamentals of advertising research
FLETCHER, Alan D. And BOWERS, Thomas A.
Edition:Third Edition
ISBN-13:9780534084547
Fundamentals of advertising research (Grid series in advertising and journalism)
Fletcher, Alan D.
ISBN-13:9780882441788
Fundamentals of Advertising Research (Advertising and Journalism Ser.)
Fletcher, Alan D.; Bowers, Thomas A.
Edition:2
ISBN-13:9780882442600
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