Big Blues: The Unmaking of IBM

Big Blues: The Unmaking of IBM image
ISBN-10:

0517591979

ISBN-13:

9780517591970

Author(s): Carroll, Paul
Edition: First Edition
Released: Aug 24, 1993
Publisher: Crown
Format: Hardcover, 375 pages
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Description:

Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.












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