<p>Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.</p>

Big Blues: The Unmaking of IBM

Business & Money

Carroll, Paul

Economics

Crown

Big Blues: The Unmaking Of IBM

<p>Provides the inside story of the rise and fall of IBM, offering a devastating study of corporate bureaucracy, lack of foresight, and decline. Reprint. 75,000 first printing. Tour.</p>

Three Rivers Press

The Luke poems

Big Table Pub. Co.

Odes

Big Table Publishing

Poem In Its Skin

Big Table Publ. Co

The Poem in Its Skin

Big Table Publishing Co.

With the PC's introduction, IBM stood poised to extend its dominance into the 21st century. Yet, through corporate hubris, inflexibility and an inability to understand the marketplace, IBM lost its place as a golden symbol of American corporate might. Tracing IBM's every misstep, the author provides behind-the-scenes revelations and anecdotes about the computer industry. The result is one of the most instructive and important business stories of our time. "Carroll (a reporter for the WSJ) creates a you-are-there feel....Looks long and hard at the texture of decline inside the greatest corporation in the world." (The New York Times)

Biography & History

BOOKS-ON-TAPE, INC.

New and selected poems

Yellow Press ; distributed by SBD, Small Press Distribution

See the best price to sell, buy, or rent books by Carroll, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Carroll, Paul