Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)

Fund-Raising Fundamentals A Guide to Annual Giving for Professionals and Volunteers Learn how to carry out spectacularly successful annual giving campaigns that will help your nonprofit organization grow and increase its financial resources. Fund-Raising Fundamentals explains the basics of annual giving methods and techniques, ranging from direct mail solicitation and membership drives to special events and volunteer fund-raising. It shows you how to develop a total annual giving strategy that uses these methods in concert with each other. Plus, it shows you how to evaluate them so you can improve performance year after year. Find-Raising Fundamentals shows you:

• How to find likely first-time donors
• How to test, test, and test again for optimum results
• How to set goals for annual giving solicitation
• When to mail, to whom, and how often
• How to improve results through multimedia solicitation
• And much, much more

Complete with sample forms, checklists, and worksheets, Fund-Raising Fundamentals contains everything you need to manage and carry out a comprehensive annual giving program with maximum efficiency and effectiveness.