Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. 
Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: <ul>
<li>Getting supporters to do more than give</li> <li>Evaluating your Web site</li> <li>Blogs — an important development in fundraising</li> <li>The power of celebrity in building communities</li> <li>How to leverage an individual supporter's social network</li> <li>Online marketing to ethnic and special interest communities</li> <li>How to influence single-gift Web donors to become monthly donors</li> <li>The opportunities and challenges of multi-channel marketing</li> <li>Why ePhilanthropy succeeds — seven pillars of e-success</li> <li>Connecting with planned gift donors and prospects</li> <li>Buttons and banners on company Web sites</li> <li>Plus much more!</li> </ul>
Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

People to People Fundraising: Social Networking and Web 2.0 for Charities

Business & Money

Greenfield, James M.

Haji, Sheeraz D.

Hart, Theodore R.

Management & Leadership

John Wiley&Sons, Inc.

The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. <ul>
<li>Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques</li> <li>Includes chapters written by leading Internet professionals</li> <li>In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications</li> </ul>
Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

MacLaughlin, Steve

Hart, Ted

Geier Jr., Philip H.

wiley

What is a reasonable cost for your fund-raising activities? 
How much of your gift income goes to programs and services, and how much goes to fund-raising costs? Which fund-raising methods are the most cost-effective for your organization? Decreased government support and increased competition between not-for-profit organizations make it essential that you be able to address these questions. But in the absence of national standards or guidelines for measuring the performance of charitable solicitations, how do you find consistent and reliable answers? Fund-Raising Cost Effectiveness provides the tools you need to measure the efficiency and effectiveness of most commonly used fund-raising methods. Leading national fund raiser Jim Greenfield introduces his unique Nine-Point Performance Index and shows you how to use it. He combines clear, detailed explanations of critical cost-effectiveness issues with an array of self-assessment tools. He also supplies: <ul>
<li>Techniques for evaluating the cost-effectiveness of each fund-raising method—direct mail, benefit events, capital campaigns, membership, donor clubs, planned giving and more—and the overall fund development program</li> <li>A proven methodology for setting performance standards and forecasting results</li> <li>Dozens of valuable self-assessment checklists and worksheets</li> <li>Case studies that show you how the tools and techniques work</li> <li>Easy-to-use spreadsheet templates and worksheets on an IBM-compatible disk</li> </ul>
How cost-effective is your fund raising? This workbook provides everything you need to answer that question for yourself, your board, and your boss—and for the giving public.

Fund-Raising Cost Effectiveness: A Self-Assessment Workbook (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series)

"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations." -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel Former Chair of the Association of Professionals Foundation Board Adjunct Professor of Philanthropy, Columbia University Proven methods and techniques for running a successful annual giving campaign Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on: * How to find likely first-time donors * Membership organizations and donor clubs * Methods of donor renewal, upgrading, and reward * Recruiting and training volunteer solicitors * Multimedia and Internet soliciting techniques

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

Finance

"Proper application of the fund development process can define anorganization's potential for public support and the direct means toachieve it, and can realize, even predict with reliability, theincome an organization can and should expect at any moment intime."--James M. Greenfield. As the driving force behind every not-for-profit, fund raising is akey to an organization's success in fulfilling its mission.However, while it's important to develop the skills needed to raisemoney, it's equally important to know how to allocate it properlyin order to meet your goals. Now revised and expanded, thispractical resource provides an accessible game plan for not onlyraising funds, but also developing them effectively for increasedproductivity and profitability. Written by James M. Greenfield, a leading authority in the field,Fund Raising takes you step-by-step through the entire funddevelopment process, from planning and marketing to communityrelations and donor management. Beginning with an examination ofphilanthropic history and perspective, it goes on to describe theindividual elements of the development process, as well as theorganizational requirements needed for the process to work. Withdetail and clarity, Greenfield covers such essential bases as theevaluation of program effectiveness, policies and procedures forpublic solicitation, the fund raising environmental audit, matchinggift programs, donor recognition, special projects campaigns, andmuch more. Threaded throughout the book is the theme of "friendraising and relationship building," both vital components ofincreasing capability and capacity to address the needs of today,with an eye toward those of tomorrow. Along with an added, in-depth discussion of ethics, the SecondEdition introduces new best practices that have developed over thepast few years, and features updated data, useful worksheets, suchas economic statistics, demographics, and reports from the AmericanAssociation of Fund-Raising Council. Packed with numerous examples,case studies, and checklists, this exhaustive resource is essentialreading for anyone looking to achieve--and maintain--fund-raisingsuccess. "There is the current need for a better understanding of how thefund development process can best be utilized and improved so thatcommunity benefits can be realized with adequate funding. This bookis intended to be a contribution to that end." --from thePreface Now revised and expanded, this practical resource takes you throughthe entire fund development process, giving you the master plannecessary for realizing the full fund-raising potential of yournonprofit organization. Covering everything from accountability andstewardship to public solicitation and donor relations, the SecondEdition has been updated to include the latest economic figures,demographics, and reports from the American Association ofFund-Raising Council, as well as an added, in-depth discussion ofethics, worksheets for performance analysis, and new best practicesthat have developed over the past few years. Jacket Design: Andrew Liefer

Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series)

Set Includes ISBN: 9780471397991 The Nonprofit Handbook: Management, 3rd Edition and ISBN: 9780471403043 The Nonprofit Handbook: Fund Raising (AFP/Wiley Fund Development Series), 3rd Edition.

The Nonprofit Handbook, 3rd Edition, set (includes Management and Fund Raising) (Technical Insights)

Connors, Tracy D.

Business Development & Entrepreneurship

Covers initial preparation and 15 areas of fund-raising and discusses the ongoing management of the process. Designed for fund-raising executives of organizations both large and small. Included are numerous examples, case studies, check lists, and a unique evaluation of the audit environment of nonprofit organizations.

Fund-Raising: Evaluating and Managing the Fund Development Process (Wiley Nonprofit Law, Finance and Management Series)

Fund-Raising Fundamentals A Guide to Annual Giving for Professionals and Volunteers Learn how to carry out spectacularly successful annual giving campaigns that will help your nonprofit organization grow and increase its financial resources. Fund-Raising Fundamentals explains the basics of annual giving methods and techniques, ranging from direct mail solicitation and membership drives to special events and volunteer fund-raising. It shows you how to develop a total annual giving strategy that uses these methods in concert with each other. Plus, it shows you how to evaluate them so you can improve performance year after year. Find-Raising Fundamentals shows you: 
<ul>
<li>How to find likely first-time donors</li> <li>How to test, test, and test again for optimum results</li> <li>How to set goals for annual giving solicitation</li> <li>When to mail, to whom, and how often</li> <li>How to improve results through multimedia solicitation</li> <li>And much, much more</li> </ul> Complete with sample forms, checklists, and worksheets, Fund-Raising Fundamentals contains everything you need to manage and carry out a comprehensive annual giving program with maximum efficiency and effectiveness.

Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)

Offers practical, detailed advice on the basic techniques necessary to carry out successful annual giving campaigns. Covers direct mail solicitation, memberships, special events, corporate fund-raising, telemarketing and more. Features authentic examples to illustrate key points along with scores of checklists, charts, sample letters and documents and step-by-step instructions.

New Directions for Philanthropic Fundraising, sponsored by the Fund Raising School at Indiana University

Financial Practices

Jossey-Bass Inc Pub

See the best price to sell, buy, or rent books by Greenfield, James M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Greenfield, James M.

See the best price to sell, buy, or rent books by Greenfield, James M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

People to People Fundraising: Social Networking and Web 2.0 for Charities

Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

Fund-Raising Cost Effectiveness: A Self-Assessment Workbook (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series)

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series)

The Nonprofit Handbook, 3rd Edition, set (includes Management and Fund Raising) (Technical Insights)

Fund-Raising: Evaluating and Managing the Fund Development Process (Wiley Nonprofit Law, Finance and Management Series)

Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)

Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)

Financial Practices